After creating the brand identity for Menno, a salon and community space in Midtown Sacramento in April of 2025, I was brought in to create a round of merchandise designs in July. Learn more about the brand identity I created here.
Scope: 1 week
Software used: Adobe Illustrator
Team of stakeholders:
Shalya Wynne (Co-Founder)
My role: Merchandise Designer
Shalya Wynne (Co-Founder)
My role: Merchandise Designer
After a frustrating experience "DIYing" some merchandise for Menno's soft-opening, Shayla needed a professional to create designs for their grand opening in August. We agreed on one t-shirt design that would adapt Menno's primary logo into an illustration on the back of the t-shirt and be produced in some of Menno's main colors. She also wanted two hat designs, one that would incorporate the hands illustration I created in their brand style guide, and one that would say "SacraMenno" in a branded font to emphasize brand recognition.
I was fortunate that Shayla trusted me to have fun and play around with these designs, particularly the t-shirt. Shayla didn't have much feedback for what she was looking for so she let me surprise her with a fun illustration. I knew I wanted to incorporate the facade of their building into the design since they would be celebrating the new space with this merchandise launch. The "Miss Ya Already" heart is a nod to a mural they painted on their front door for clients to see as they are leaving. And the text at the bottom is their mission statement, again celebrating the launch of their new business. The hat design incorporated their secondary logo, while also playing with the SacraMenno tagline. Shayla was blown away with the designs and the merchandise is flying off the shelves!
