Golden Triangle Resource Council brings farmers, ranchers, Native people and other concerned citizens together from Cascade, Chouteau, Teton, and Pondera Counties in Montana to build diverse coalitions in service of the land and the people who live there. They were founded in the Spring of 2022.
I designed a set of logos and branding guidelines to establish the new organization's visual brand. Using the organization's mission and vision statements, as well as sketches and input from members as inspiration, I developed a branding system that illustrates the organization's identity.
Software: Adobe Illustrator
I began with a round of lo-fi draft logos, offering three different options for members to choose or mix-and-match from:
After getting input that members liked elements of all three, I designed a final version that tied them all together cohesively. After this was approved, I built out the branding system and use cases for each logo.