Senate Bill 379 in the 2021 Montana Legislature would have allowed Montana's monopoly utility company, NorthWestern Energy to charge customers for increased ownership shares of the Colstrip Coal Mine without meaningful scrutiny from the Public Service Commission. As part of Northern Plains Resource Council's campaign to stop this bad legislation, I was tasked with designing a series of ads for print and social media to generate petition signatures.
The ads generated over 2,000 signatures which mounted enough pressure on the bill sponsor to withdraw SB 379 altogether.
Software used: Photoshop
Original Concept Design
Newspaper Ad
