This was a series of direct mailers I designed and copyedited for Representative Emma Kerr-Carpenter, during her 2022 reelection campaign into the Montana House of Representatives. Each mailer is tailored to a specific audience - one that focuses on GOTV efforts, and another on her issue priorities and professional endorsements.
Scope: Two weeks
Deliverables: Two, 9x7 postcard mailers
Software used: InDesign
Scope: Two weeks
Deliverables: Two, 9x7 postcard mailers
Software used: InDesign
Team of stakeholders:
Political Candidate - Emma Kerr-Carpenter
Friends of Emma Kerr-Carpenter funders
Political Candidate - Emma Kerr-Carpenter
Friends of Emma Kerr-Carpenter funders
My role: Graphic Designer and Copyeditor
Emma wanted her new set of mailers to reflect her brand, to continue to earn the trust of her constituents, but be visually updated to represent the years of experience she now has under her belt as a legislator. I incorporated her branded purple, while adding organic shapes and lines that contrast each other to create more visual interest and evoke her ability to meet constituents where they are at on both sides of the political spectrum and bring them together in their best self interests.
GOTV Mailer
This mailer focused on Emma's involvement in and love for her community to inspire her voters to get out and vote in the upcoming election.
Postcard Front
Postcard Back
Issues and Endorsements Mailer
This mailer aimed to inspire Emma's constituents' trust in her professional capabilities, focusing on the issues she will fight for and the organizations that endorse her.
Postcard Front
