Golden Triangle Resource Council brings farmers, ranchers, Native people and other concerned citizens together from Cascade, Chouteau, Teton, and Pondera Counties in Montana to build diverse coalitions in service of the land and the people who live there. They were founded in the Spring of 2022.
The group wanted a logo that would illustrate both their physical location (based in the Golden Triangle region of Montana, known for wheat production) and their conservation mission. Some of the values they wanted to highlight were community and justice.
I designed a set of logos and branding guidelines to establish the new organization's visual identity, using the organization's mission and vision statements, and sketches and input from members as inspiration.
Software: Adobe Illustrator
I began with a round of lo-fi draft logos, offering three different options for members to choose or mix-and-match from:
After getting input that members liked elements of all three, I designed a final version that tied them all together cohesively. After this was approved, I built out the branding system and use cases for each logo.